The 5th Global Investigative Journalism Conference was packed with over 100 inspiring and learning seminars and panels, where we aim to focus on journalistic work methods. Not to mention the cross boarder networking! Among the participants in Lillehammer were 18 journalists from Scoop, a support structure for investigative reporters in Eastern Europe and Arab Reporters for Investigative Journalism both of which are supported by IMS.
In view of the turn out, the interest in investigative reporting seems to be growing worldwide. However, investigative reporters still face major challenges, said Dr. Mark Hunter from INSEAD/Université de Paris, who delivered a key note speech on strategies enabling investigative reporting to survive and thrive in a media landscape where there is a profound shift towards community-based information.
According to Mark Hunter, the news industry is committing suicide since it is losing the battle for talent, branding and public trust. This means losing its public, however part of the solution for this is investigative reporting if it can be shown that it works, he said.
Two examples of models that work well are the ones practiced by both Michael Moore and Fox News. They are both biased but unique and the style used to present the material reinforces content. And perhaps most importantly; they both target a community with shared values. And neither Michael Moore, nor Fox News claim to sell objectivity. And here Mark Hunter argues that investigative reporting should learn something; investigative media should use objective facts to subjective ends!
The current "business model" for investigative reporting is not enough according to Mark, we simply need to sell the concept better. For most editors an investigation would be an economic burden and not a profit engine. However, if added value such as differentiation and advertising revenue is proven, the mindset will change. Editorial independence equals added value, and if we can create a business model for investigative reporting that reflects this - the number of countries participating at he next global conference in Geneva might be even greater, said Mark Hunter.
Trans-boundary collaboration through SCOOP in Eastern Europe:
http://www.i-m-s.dk/?q=node/426
ARIJ reporters at Lillehammer:
http://www.i-m-s.dk/?q=node/428
Investigative reporting in China:
http://www.i-m-s.dk/?q=node/424